Advancing

Lifestyles

Upgrade. Sooner

Selina help homeowners upgrade to the lifestyle they deserve, sooner.

There are many ways to advance your family’s lifestyle.

Enjoy the things you want sooner: whether it’s a better car, a new kitchen, a home office, private education for your children, or better holidays.

A first in the UK

Selina are the first in the UK to offer a Home Equity Line Of Credit (HELOC). The preferred form of finance for homeowners in the US, Canada and Australia.

It rewards homeowners by providing a flexible and affordable line of credit at 4.96% representative APRC, secured against the equity they’ve built up.

London street

Recognising homeowners

UK homeowners have seen their equity and wealth grow but their lifestyle hasn’t kept up.

When our founders Hubert and Leo lived in the US, they observed how homeowners had greater control over their wealth, with the ability to make large purchases flexibly and affordably using a HELOC.
They developed a new way to help homeowners in the UK enjoy similar benefits from the equity they’ve built up and use it to finance upgrades to their lifestyle.

In 2019 Selina became the first to offer UK homeowners a HELOC.

Welcome to the new way to upgrade your lifestyle, sooner.

London buildings

We’re pioneers

Our growing Selina team based in London brings together decades of experience in financial services.

Since launch, we’ve advanced millions in lines of credit directly to customers, as well as through trusted brokers.

We are proud to be pioneers, offering UK homeowners a new way to finance the lifestyle they deserve, sooner.